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What the iconic 1989 Ken Griffey Jr. Upper Deck card means to a generation of fans


All these years later, it resonates not just because of its simplicity but its position as the fulcrum of trading cards. Luke Winn argued in Sports Illustrated that the Upper Deck Griffey was the last iconic card, and he was right. Upper Deck’s success gave way to more gimmickry, a watered-down premium marketplace, the pricing out of so many. Prices rose. Supply spiked. Demand cratered. The card market crashed. (Yahoo! Sports)

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