How Bubba Cunningham and UNC Learned To RISE Above Crisis Posted Aug 7, 2017 UNC athletics director Bubba Cunningham was cognizant that one could not just simply walk into an organization with almost a century of deeply rooted ideology and expect to change its culture overnight. Instead, he had to discover a pragmatic solution in which the core principles that defined the university were counterbalanced against the need for change. (Athletic Director U)