Bojangles’ teams up with the ACC
Posted Oct 5, 2015
A new partnership between Bojangles’ Inc. (NASDAQ:BOJA) and the Atlantic Coast Conference could mean greater exposure for the Charlotte-grown restaurant chain at a time when the company is looking to expand. The deal not only makes Bojangles’ the “exclusive chicken, biscuits, and iced tea of the ACC,” it means television and other marketing tie-ins with conference football and basketball as well as championship events, according to a news release late Thursday.
(Charlotte Business Journal)
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