Lucas: The Brand Process

Posted Apr 21, 2015
Todd Van Horne, Nike's Vice President and Creative Director for Football, Baseball, had never been part of a brand identity process quite like the one that began at Carolina in the fall of 2013. Van Horne is accustomed to working with schools that need a new brand, that need an identity that will set them apart in college athletics. When he arrived in Chapel Hill, he found that Carolina already had that. (GoHeels.com)

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