Sonny Vaccaro, Who Helped Shoe Companies Dominate Basketball, Shoots for Redemption

Posted Apr 16, 2015
The man who made a career out of commercializing basketball is trying to dial it back. Sonny Vaccaro, a veteran consultant to the likes of Nike, Adidas and Reebok, is leading something of a campaign to rehabilitate his image in youth basketball, as criticism of corporate involvement in the sport continues to mount. A documentary on Mr. Vaccaro’s career — an ESPN Films “30 for 30” production called “Sole Man” — debuts this month, detailing his evolution from shoe company pitchman to outspoken critic of the NCAA. (Wall Street Journal)

Related: Other News

One family was first in line to see Mark Pope. Their feelings sum up a Kentucky fan base.
Hours before Mark Pope was officially introduced as the new head men’s basketball coach at the University of Kentucky on Sunday, the sidewalks outside of...
Thu Apr 25, 2024

NC State loses power forward Mohamed Diarra to professional hoops
NC State has a gaping hole at power forward with junior Mohamed Diarra entering the NBA Draft. The 6-foot-10 forward from France was a junior...
Thu Apr 25, 2024

Former UNC center Ali Zelaya transferring to UNCW
Alexandra Zelaya will play her fifth season at UNCW. The 6–4 Zelaya, who entered the transfer portal April 1, is the third of the six...
Wed Apr 24, 2024

Reggie Bush to have Heisman Trophy returned
Reggie Bush is getting his 2005 Heisman Trophy back, as the Heisman Trust announced Wednesday the "reinstatement" of the trophy to Bush amid what it...
Wed Apr 24, 2024