Poll: Americans Say College Hoops Players Deserve Share of NCAA's TV Money and Merchandise Sales

With the Final Four coming up, 64 percent of Americans tell Reason-Rupe that student-athletes should receive money if a college or company sells gear containing their likeness or jersey number. And 50 percent of Americans say college basketball players should share in the more than $700 million in television revenues the NCAA takes in for the basketball tournament each year. (

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