We Hate, Therefore We Are (Rivals): An Argument For The N.C. State Rivalry Posted Aug 19, 2013 I heard the “not our rival” sentiment from Tar Heel fans for the first time when I was at UNC around 2007. I remember being really confused at first. In my gut I knew it was wrong, like when you meet someone who prefers mustard-based barbecue sauce. (Thrill City)