Swofford shares how ESPN contract came to be

Posted Feb 17, 2011
In a speech at The Raleigh Sports Club Wednesday, John Swofford, commissioner of the Atlantic Coast Conference, shared some of the behind-the-scenes details in the deal that landed the highly-coveted men's football and basketball games on the ESPN family of networks. As the ACC negotiated with ESPN, Swofford said, the initial offer for broadcast rights was $1 billion. "I thought it was an insult," Swofford said he told his negotiating partners. (WRAL Sports Fan)

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