Continental Tire seeks new name for former Carlyle Cup
The Duke-Carolina Rivalry Series is continuing. Continental Tire has acquired the exclusive sponsorship rights to the all-sports competition between the Blue Devils and Tar Heels and their 23 common varsity teams. Known for 10 years as the Carlyle Cup, the rivalry series will have a new co-branded title, Presented by Continental Tire.
Full article at Tar Heel Blue
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