Michael Jordan a Sponsorship Magnet for Bobcats
Posted Jul 30, 2010
Michael Jordan is attracting sponsors and big money to the Charlotte Bobcats. The newly minted owner of the NBA franchise is using a strategy that appeals to companies that already pay M.J. to endorse their products. Sports Business Journal reported this week that video game maker, 2K Sports has announced its first NBA sponsorship deal and it's with the Bobcats.
(HULIQ)
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