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Heels' NCAA victory is a big blue windfall

Thursday, April 16, 2009

The NCAA men’s basketball tournament — won Monday night by North Carolina — isn’t just about layups and rebounds. It’s about dollars and cents. It’s about book deals, T-shirt sales and printing contracts. What Dick Vitale likes to call the Big Dance has become the Big Chance: The chance to make money. (Greensboro News & Record)

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