Forbes names UNC most valuable college basketball team

Posted Mar 18, 2009
The North Carolina Tar Heels, who reached the national semifinals in two of the past four years, is once again the most valuable team in college basketball, worth $25.9 million. Last year the Tar Heels generated $16.4 million of operating income (second to only Louisville's $16.6 million) making North Carolina one of only a handful of colleges that made more money from basketball than football. (Forbes)

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