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UNC extends multimedia deal with Learfield

Friday, October 17, 2008

UNC has extended its multimedia rights agreement with Learfield Sports through 2021, with an average guaranteed value of $7.5 million in cash, tickets purchased and goods and services. UNC also will get a share of revenue if it exceeds the guarantee, according to a statement released by the UNC athletic communications office. And UNC is getting a $1 million extension bonus. (Raleigh News & Observer)

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