UNC extends multimedia deal with Learfield
Friday, October 17, 2008
UNC has extended its multimedia rights agreement with Learfield Sports through 2021, with an average guaranteed value of $7.5 million in cash, tickets purchased and goods and services. UNC also will get a share of revenue if it exceeds the guarantee, according to a statement released by the UNC athletic communications office. And UNC is getting a $1 million extension bonus.
(Raleigh News & Observer
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